卖不掉的县城万达，可能更有性价比

Core Viewpoint - The article discusses the strategic decision of Wanda Commercial Management to sell high-value, easily liquidated assets in first and second-tier cities while retaining projects in lower-tier markets, which may be the most advantageous choice for the company amid liquidity challenges [2][11]. Group 1: Asset Sales and Financial Strategy - Wanda Commercial Management is undergoing a significant asset sale, with a recent transaction involving the acquisition of 48 Wanda Plaza companies by a consortium including Tencent, reportedly valued at 50 billion yuan [2][5]. - Over the past two years, Wanda has sold more than 30 Wanda Plazas, with seven sold at the beginning of this year alone, indicating a focused strategy to alleviate financial pressures [2][3]. - The company is prioritizing the sale of assets in first and second-tier cities due to their higher asset values, which can quickly generate cash flow to address debt issues [11][19]. Group 2: Market Position and Competitive Landscape - The sold Wanda Plazas are primarily located in first, new first, and second-tier cities, where competition in commercial real estate has intensified, leading to a perception of these properties as outdated [5][11]. - In contrast, Wanda Plazas in lower-tier cities remain highly valued, with the company holding a leading position in these markets, having established nearly 30 projects in the top 100 counties in China [11][14]. - The article highlights the changing consumer landscape, where lower-tier cities are experiencing economic growth and increased consumer spending, benefiting Wanda's early investments in these markets [14][15]. Group 3: Future Challenges and Competition - The competition for consumer attention in lower-tier markets is intensifying, with other players like Wuyue Plaza and China Resources' Mixc entering the fray, posing a challenge to Wanda's market dominance [18][19]. - As Wanda continues to divest from first and second-tier cities, maintaining its competitive edge in lower-tier markets will be crucial for the company's long-term success [19].