赔偿胖东来40万元、道歉30天！“红内裤”事件博主案一审判了

Core Viewpoint - The court ruled in favor of the plaintiff, Xuanchang City Pang Donglai Trading Group Co., Ltd., ordering the defendant, Duan, to issue a public apology and pay 400,000 yuan in damages for defaming the company's reputation through misleading social media posts [1][9]. Group 1: Court Ruling and Damages - The court ordered Duan to publish a video apology on his Douyin account and to keep it online for at least 30 days [1][9]. - Duan was found liable for damages amounting to 400,000 yuan due to the negative impact his actions had on the plaintiff's reputation [9][10]. - The ruling emphasized that Duan, as a self-media practitioner with over a million followers, should have recognized the potential harm of spreading unverified claims [8][9]. Group 2: Background of the Case - The dispute originated when Duan reported issues with a red women's underwear product purchased from Pang Donglai, claiming it caused allergic reactions [10]. - Following Duan's claims, Pang Donglai took immediate action by removing the product from sale and conducting quality tests, which confirmed the product met standards [10][11]. - Duan's video, which accused the product of being defective, led to widespread negative perceptions of the brand, prompting other retailers to also remove the product from their shelves [10][11]. Group 3: Company Response and Future Actions - Pang Donglai stated its commitment to protecting its brand reputation and indicated that it would pursue legal action against serious infringements with potential claims starting at 1 million yuan [11]. - The company released a detailed investigation report to counter the claims made by Duan, highlighting the lack of direct causation between the product and the alleged allergic reactions [10][11].