“离异女人就是王炸”？教单身宝妈“上岸搞钱”背后的282亿流量生意

Core Viewpoint - The article discusses the emergence of a new industry around divorce, where women share their experiences on platforms like Xiaohongshu and Douyin, transforming personal pain into economic opportunities through content creation and emotional support services [1][8]. Group 1: Industry Trends - The topic of divorce has gained significant traction, with the hashtag DivorcedWomen reaching 28.21 billion views on Douyin, indicating a growing interest and market potential in this area [1]. - The divorce rate in China has been rising for 17 consecutive years, with the first quarter of 2025 seeing 630,000 divorce registrations, a historical high, while marriage registrations stood at 1.81 million [8][11]. - The changing perception of divorce is evident, as it is increasingly viewed as a form of "awakening" rather than a failure, leading to a shift in societal attitudes towards marriage and divorce [8][11]. Group 2: Content Creation and Monetization - Many divorced women are entering the self-media space, initially seeking emotional outlets but also recognizing the commercial potential of their stories, leading to a new wave of content creation focused on personal growth and emotional recovery [8][12]. - Successful content creators, like Lily, have leveraged their experiences to build substantial followings, with Lily gaining nearly 10,000 followers in 10 months by sharing her journey of overcoming marital challenges [4][12]. - The monetization strategies include offering paid consultations, emotional support courses, and selling products, with prices ranging from 9.9 yuan to 999 yuan for various services [12][18]. Group 3: Challenges and Market Dynamics - The market for divorce-related content is becoming increasingly competitive, with many creators engaging in "misery competitions" and facing scrutiny over the authenticity of their narratives [14][20]. - The rise of divorce-related content has led to a complex landscape where genuine support and opportunistic exploitation coexist, raising questions about the sustainability of such business models [14][18]. - Legal professionals are also capitalizing on this trend, with divorce lawyers finding new avenues for client acquisition through social media, highlighting the intersection of legal services and emotional support in the divorce industry [20][21].