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神药滞销,谁偷走了中年男人的“快乐”?
凤凰网财经·2025-05-31 12:01

Group 1 - The domestic "Viagra" (Sildenafil Citrate) is facing severe market stagnation, with companies like Baiyunshan and Kelun Pharmaceutical experiencing declining sales and increasing inventory [1][3][4] - A total of 91 different Sildenafil-based drugs have been approved in China, leading to intense price competition, with products like Qilu's "Qianwei" priced as low as 2.08 yuan per tablet [1][6][9] - A survey from Peking University and Fudan University indicates that only 50% of the post-95 generation engage in sexual activity weekly, contributing to the decline in demand for erectile dysfunction medications [1][13] Group 2 - The market for domestic "Viagra" is undergoing unprecedented challenges due to intensified competition, changing consumer perceptions, and societal trends [3][14] - Baiyunshan reported a significant drop in sales of its "Jin Ge" product, with daily sales decreasing by 36,000 tablets compared to the previous year, leading to a nearly 50% increase in inventory [4][5] - Other companies, such as Kelun Pharmaceutical and Tainkang, have also reported substantial declines in revenue and net profit, with Kelun's revenue dropping by 29.42% year-on-year in Q1 2025 [5][6][14] Group 3 - The surge in competing products has led to a "white-hot" market competition, with Baiyunshan attributing its inventory issues to the increasing number of competitors [6][9] - The aggressive pricing strategies of competitors, such as Qilu's "Qianwei," have significantly impacted the market share of established products like "Jin Ge" and even the original brand Viagra [9][11] - Changing health perceptions among consumers, with a shift towards non-drug methods for improving health, is further reshaping the market landscape [13][14]