10部新片角逐“端午档”，票房已超去年同期

Core Viewpoint - The 2025 Dragon Boat Festival box office performance is showing signs of improvement compared to previous years, with new films generating significant revenue and the potential for further growth due to the overlap with the Children's Day holiday [2][3]. Box Office Performance - As of May 31, 2025, the total box office for new films during the Dragon Boat Festival has surpassed 1.6 billion yuan, with "Mission: Impossible 8," "The Time Traveler," and "Doraemon: The Great Painting Adventure" leading the box office rankings [2]. - The box office for the Dragon Boat Festival on May 31 reached over 1.17 billion yuan, exceeding the performance of the previous year's festival [2]. - The 2025 Dragon Boat Festival features 10 new films, alongside several previously released films, contributing to the competitive box office landscape [2]. Key Factors Influencing Performance - The extension of the screening period for "Nezha: The Devil Child Is Coming" until June 30 may positively impact the box office during the Dragon Boat Festival [2]. - Classic intellectual properties (IPs) are expected to support box office performance, with the "Mission: Impossible" series generating over 32 billion yuan and the "Doraemon" series accumulating over 18 billion yuan in total box office [2]. Market Trends - The overlap of the Dragon Boat Festival with Children's Day has made animated films a necessity, with titles like "The Time Traveler" and "New Big Head Son and Little Head Dad 3: Adventure in Russia" expected to attract family audiences [3]. - The rise of domestic animated films has expanded their audience from children to young and middle-aged adults, contributing to the overall market growth [3]. Historical Context - Historically, the Dragon Boat Festival box office has been unstable, with a peak of 9.12 billion yuan in 2018 and 7.9 billion yuan in 2019, but it has struggled to break records since 2020 due to the pandemic and other factors [4]. - The box office for the Dragon Boat Festival in 2024 showed signs of recovery, reaching 3.83 billion yuan, indicating a potential upward trend [4].