黄金大涨“带火”铂金：有人百万资金囤购，年轻人直播间“扫货”

Core Viewpoint - The platinum market is experiencing a revival, with a significant price increase of 25% year-to-date, driven by strong investment demand and a shift in consumer preferences from gold to platinum [1][2][19]. Group 1: Market Dynamics - Platinum prices surged, with the New York Mercantile Exchange's main futures contract reaching a high of $1,104.8 per ounce, marking a significant increase in investor interest [2][3]. - The global demand for platinum increased by 10% year-on-year in Q1 2025, reaching approximately 71 tons, with notable growth in China where demand for investment-grade platinum bars surged by 140% [3][19]. - The current market conditions have led to a shortage of platinum inventory, with many retailers reporting zero stock and requiring full payment for pre-orders [13][14]. Group 2: Consumer Behavior - Consumers are increasingly shifting their focus from gold to platinum due to high gold prices, with many finding platinum to be a more attractive investment option [6][7][10]. - The rise in platinum prices has led to increased activity in online sales channels, with consumers purchasing platinum jewelry through live-streaming platforms [7][11]. - Retail demand for platinum jewelry remains subdued, with many traditional jewelry stores reducing their platinum offerings in favor of gold [9][10]. Group 3: Industry Insights - The platinum market is characterized by a strong industrial demand, particularly in automotive catalytic converters, which accounted for 39% of total demand in 2019 [17]. - The recent surge in platinum prices is seen as a response to the high gold prices, positioning platinum as a value opportunity in the current market [15][19]. - Industry experts suggest that the current platinum market dynamics are driven by upstream supply adjustments, with a need for greater participation from downstream retail to sustain growth [19][20].