券商中国·2025-06-01 23:20Core Viewpoint - BYD is making significant moves in the electric vehicle market, particularly targeting the Japanese microcar segment and expanding its overseas sales, which have shown substantial growth recently [1][2][4]. Group 1: Expansion into Japan - BYD plans to launch a low-cost micro electric vehicle in Japan next year, aiming to capture a share of the $18 billion microcar market [2]. - The new micro electric vehicle is designed specifically for overseas markets and is not sold in China, potentially enhancing BYD's competitiveness in Japan [2]. - The pricing strategy for the new model is expected to be lower than BYD's existing small electric car, the Dolphin, which is priced at approximately 2.9 million yen (around 145,000 RMB) [2]. Group 2: Sales Performance - In May, BYD's total new energy vehicle sales reached 382,500 units, a year-on-year increase of 15.3%, with cumulative sales from January to May reaching 1.7634 million units, up 38.7% [4]. - Overseas sales of BYD's new energy vehicles in May amounted to 89,047 units, with passenger car and pickup sales abroad increasing by 133.6% year-on-year [4]. Group 3: Competitive Positioning - In April, BYD surpassed Tesla in electric vehicle sales in Europe, selling 7,231 units, a 169% increase year-on-year, while Tesla's sales dropped by 49% [3]. - The European market is becoming increasingly competitive, with BYD's growth occurring despite the upcoming tariffs on Chinese electric vehicles [3]. Group 4: Future Growth Prospects - Analysts predict that BYD's overseas sales will continue to grow rapidly, supported by an expanding product lineup and improved production capabilities [5][6]. - The company is also focusing on local production in countries like Uzbekistan and Thailand, which is expected to enhance its competitiveness in international markets [5]. - BYD's strategic initiatives in smart driving technology and high-end vehicle offerings are anticipated to further boost its profitability and market presence [6].