一家二线光伏厂的突围

Core Viewpoint - The article discusses the challenges and strategies of Huasheng New Energy in the photovoltaic industry, particularly focusing on the establishment of the "760W+ Club" to address industry competition and price stabilization while exploring new market opportunities [1][4][7]. Group 1: Company Performance and Strategies - In 2023, Huasheng New Energy achieved operational profitability and completed over 4 billion yuan in financing, totaling more than 5 billion yuan since its establishment three years ago [2]. - The company is adjusting its production strategy in response to a significant price drop across the photovoltaic supply chain in 2024, including reducing output and exploring new markets [3][4]. - Huasheng New Energy's HJT (Heterojunction) technology is positioned to maintain a competitive edge, with current pricing around 0.85 yuan/W, while other technologies like TOPCon and BC continue to decline [4][8]. Group 2: Industry Collaboration and Market Dynamics - The "760W+ Club" was formed by HJT manufacturers to collaborate on supply chain integration, brand building, technical cooperation, and market sales, aiming to reduce costs and enhance efficiency [7]. - The club holds monthly roundtable meetings to facilitate communication among member companies, focusing on sales strategies and technical advancements [7]. - HJT module bidding capacity reached 13.56 GW in 2024, a 333% increase year-on-year, indicating a growing market share for HJT technology [8]. Group 3: Technological Advancements and Market Expansion - Huasheng New Energy is transitioning from SMBB (Multi-busbar) to 0BB technology to reduce production costs and improve efficiency [11]. - The company is also exploring vertical installation of photovoltaic panels, which maximizes the advantages of HJT technology and minimizes land use, potentially becoming a significant market post-531 policy [12]. - The carbon footprint of HJT technology is currently around 366 gCO2eq/W, with plans to reduce it below 300 gCO2eq/W, enhancing its appeal in low-carbon markets [13].