君乐宝携中国国家体操队发布新品，开启“规模竞争”到“价值引领”乳业新周期

Core Viewpoint - The collaboration between Junlebao and the Chinese National Gymnastics Team represents a significant intersection of "Chinese quality" and "Chinese spirit," marking a new era for the dairy industry in China, transitioning from scale competition to value leadership [1] Group 1: Deep Integration of Champion Genes - The Chinese National Gymnastics Team embodies a relentless pursuit of perfection, which has become a cultural symbol that inspires Chinese enterprises to strive for excellence [2] - Junlebao has internalized the spirit of the gymnastics team into its corporate DNA, evolving from a regional dairy company to a leader in the low-temperature yogurt market [2] Group 2: Technological Breakthroughs - Junlebao has invested 500 million yuan to establish a Scientific Nutrition Research Institute, creating a repository of over 1,000 high-quality lactic acid bacteria strains, breaking the foreign monopoly on high-end strains [5] - The newly launched Jianchun patented bacterial group series includes various convenient packaging options, emphasizing health benefits and redefining family health drink standards [5][7] Group 3: Clinical Evidence and Hard Technology - Junlebao has integrated rigorous scientific methodologies into its R&D process, ensuring that every innovation is backed by solid research data [8] - Clinical studies have confirmed the effectiveness of the Jianchun patented bacterial group in regulating gut flora and improving digestive health [9][10] Group 4: Transition from Technical Breakthroughs to Market Leadership - Junlebao has successfully transitioned from overcoming technical barriers to becoming a market leader, establishing a replicable innovation model for the dairy industry [13] - The Jianchun brand has become a market leader in both the zero-sugar yogurt and low-temperature yogurt segments, reflecting a significant consumer trend towards healthier options [13] Group 5: Conclusion on "Chinese Quality" - The partnership between Junlebao and the gymnastics team signifies a transformation in the Chinese industry from "manufacturing" to "quality creation," redefining the standards of Chinese dairy products [17] - The shared spirit of perseverance and innovation between the gymnastics team and Junlebao fosters a deeper emotional connection with consumers, positioning Junlebao as a national brand [17]