重生的TA | 死磕国际标准的“蜂二代”：局势再变，我已不恐惧！

Core Viewpoint - The company, Inner Mongolia Kangyuan Bee Products Co., Ltd., led by Chairman Hou Jingtian, emphasizes the importance of international expansion despite challenges, believing that this is essential for the industry's healthy development [2][10]. Group 1: Company Strategy - The company exports over 1,000 tons of honey annually, primarily to developed countries such as Japan, South Korea, and Singapore [4]. - Hou Jingtian highlights the rigorous quality standards required for exporting honey, particularly concerning pesticide residue testing, which can cost thousands of yuan per batch [6][7]. - To ensure high export rates, the company focuses on strict production processes and compliance with international standards, ensuring the products are natural and pure [7][9]. Group 2: Market Challenges - The honey industry is currently under pressure, with the price of bulk honey decreasing by 40%, affecting the livelihoods of beekeepers [10]. - Some companies have reduced their export activities due to difficulties in maintaining quality control, but Kangyuan believes that expanding into international markets can help stabilize domestic prices [10][11]. Group 3: Innovation and Adaptation - The company is actively pursuing transformation by expanding into overseas e-commerce channels, planning to enter platforms like Amazon, TikTok, and Taobao's overseas site [13]. - Hou Jingtian expresses a commitment to continuous improvement and innovation, stating that there are no limits to the company's ambitions in establishing a significant e-commerce presence [13]. Group 4: Industry Events - The first "Good Life Expo" is set to take place from June 27 to 29 in Beijing, aimed at enhancing consumer vitality and supporting quality brands in expanding their markets [14][15]. - The expo will feature a unique online-offline integration model, connecting quality product/service companies with domestic distribution channels, facilitating global trade and market demand alignment [15].