2025年谈出海，一线实战派们总结了九大关键词丨出海峰会

Core Viewpoint - The article discusses the evolving landscape of Chinese companies going global, emphasizing the shift from merely exporting products to a more integrated approach that focuses on deep localization and sustainable globalization in response to challenges such as trade protectionism and compliance risks [2][10]. Summary by Sections Current Trends in Globalization - In the first quarter of 2025, China's "new three samples" (new energy vehicles, lithium batteries, and photovoltaic products) exported over $47.7 billion [2] - The global short drama market saw nearly $700 million in in-app purchases in Q1 2025 [2] - Chinese innovative pharmaceuticals achieved a total export transaction amount of $45.5 billion from the beginning of the year [2] - Various sectors, including smart manufacturing, cross-border e-commerce, gaming, patents, and business travel services, are expanding their global presence [2] Challenges and Opportunities - Companies face challenges such as trade protectionism, compliance risks, and cross-cultural management as they navigate the complexities of international markets [2] - The article highlights the need for companies to adapt to a new phase of "all-factor going global," which involves re-learning and integrating compliance, supply chains, organization, and branding [5][6] Insights from Industry Experts - Wu Xiaobo emphasizes the importance of "all-factor going global" as a significant opportunity for Chinese entrepreneurs over the next 20 years [4][5] - Tsunemi Junya points out the necessity for companies to integrate into local communities, drawing from Japan's historical experiences in overseas expansion [6] - Qin Shuo focuses on the balance between exports and overseas markets, advocating for resilience and flexibility in navigating the U.S. and non-U.S. markets [7] - Yang Yudong calls for a high-quality era of going global, where companies prioritize local market needs and value creation [7] - Shen Jin stresses the importance of innovation, craftsmanship, and humility as key factors for success in uncertain international environments [8] - Huang Zhaohua notes a shift in the annual keyword for overseas expansion from "persistence" to "breakthrough," indicating readiness for new challenges and opportunities [10][11] Upcoming Global Summit - The second Global Summit on Going Global will take place in Singapore on June 19-20, 2025, focusing on collaborative strategies for Chinese companies to navigate globalization [2][11] - The summit aims to explore how to innovate overseas models, achieve deep localization, and build supply chain advantages [11]