Canalys·2025-06-03 03:26Core Insights - The global smartphone market experienced a modest growth of only 0.2% in Q1 2025, with shipments reaching 296.9 million units, marking a continuous decline in growth rate over three consecutive quarters [1] - Samsung maintained its leading position with 60.5 million units shipped, followed by Apple with 55 million units, and Xiaomi with 41.8 million units [1] Global Market Overview - The smartphone market is facing challenges due to the end of a phase of high replacement cycles and manufacturers seeking healthier inventory levels [1] - In Western Europe, Samsung led with a 36% market share, while Apple grew by 11% year-on-year [2] - In Africa, Transsion dominated with a 47% share, despite a 5% decline, while Xiaomi saw a significant growth of 32% [2] - Latin America saw Samsung at 35% market share with a 7% increase, while Xiaomi grew by 10% [2] - In the United States, Apple led with a 60% share, experiencing a 26% growth, while Samsung followed with 24% [6] Regional Highlights - In Mainland China, Xiaomi took the lead with a 19% market share and a remarkable 40% growth, followed closely by Huawei at 18% [5] - In India, vivo led with a 22% share, while Samsung and Xiaomi faced declines of 23% and 38% respectively [5] - Brazil's market was led by Samsung with a 43% share, while Lenovo and Xiaomi also held significant positions [6] - In Mexico, Samsung led with 25% market share, while Xiaomi and Lenovo faced declines [7]