Core Viewpoint - Deep Blue Automotive has responded to recent controversies regarding in-car advertising, asserting that claims about safety risks and forced ad viewing are false, and emphasizing their commitment to user privacy and safety [1][2]. Group 1: Company Response - Deep Blue Automotive's legal department clarified that advertisements can only appear when the vehicle is in park (P mode) and that users can close them at will, ensuring no ads pop up while driving [1]. - The company addressed misinformation regarding updates to its app's privacy policy, stating that changes were made to enhance user privacy and were not related to advertising practices [1]. Group 2: Industry Context - Deep Blue Automotive is not the first company to face backlash over in-car advertising; other brands like Volkswagen, Toyota, and Mercedes have also been reported to push ads during driving [2]. - The China Automobile Dealers Association reported a 210% year-on-year increase in complaints about in-car advertising in 2024, indicating a growing concern within the automotive industry [2]. - The prevalence of in-car advertising is driven by automakers' need for additional revenue in a competitive market, despite the potential safety risks associated with distracting drivers [2]. Group 3: Sales Performance - Despite the controversy, Deep Blue Automotive's sales figures show a positive trend, with total deliveries reaching 25,521 units in May, marking a 78% year-on-year increase and a 27% month-on-month increase [2]. - The number of pre-orders for the Deep Blue S09 has surpassed 21,168 units, suggesting potential for further sales growth in the future [2].
深蓝汽车再回应“推送车机广告”事件
新华网财经·2025-06-03 08:10