【乘联分会论坛】2025年4月乘用车区域市场流向分析

Core Viewpoint - The article discusses the growth trends in China's passenger car market, highlighting a strong retail performance in early 2025, driven by favorable government policies and regional disparities in market dynamics [2][5]. Group 1: Passenger Car Market Retail Trends - In January 2025, the retail market was weak, but February saw a significant increase with 1.385 million units sold, a 25% year-on-year growth, despite a 23% month-on-month decline [5]. - March retail sales reached 1.94 million units, marking a 15% year-on-year increase and a 40% month-on-month rise, indicating a historical high for March [5]. - April retail sales were 1.75 million units, reflecting a 14% year-on-year growth but a 9% month-on-month decline, maintaining a strong performance above 10% growth [5][6]. Group 2: Regional Market Dynamics - The market shows a clear "strong North, weak South" trend, with notable growth in Northeast and Northwest regions, while Southern markets like East China are underperforming [9][12]. - The Northeast and Northwest regions have been identified as the fastest-growing areas in the Chinese car market from 2023 to 2024, contrasting with the slower growth in Southern regions [9][12]. - The Central region, particularly the Yellow River area, is experiencing a recovery, while the Yangtze River area shows slower growth [11][12]. Group 3: Policy Impact on Market Structure - Government subsidies under the "Two New" policy are significantly benefiting low-end and economic models, particularly in the Northeast and North China regions, where A00 and A0 class electric vehicles are seeing substantial growth [20]. - The article emphasizes the importance of equitable subsidy distribution, which has led to increased adoption of small electric vehicles, particularly in regions with lower average incomes [19][20]. - The shift towards electric vehicles is evident, with a notable increase in the market share of hybrid and pure electric vehicles, especially in Northern regions where the climate favors hybrid models [17][18].