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10元门票被炒到500元一张,“苏超”为何火了?
21世纪经济报道·2025-06-03 04:39

Core Viewpoint - The "Su Chao" football league in Jiangsu has successfully engaged the public and generated significant enthusiasm, transforming into a collective celebration of football, driven by government support and community involvement [2][5][10]. Group 1: Event Popularity and Public Engagement - The "Su Chao" league has seen a remarkable turnout, with over 60,000 visitors from Yangzhou attending matches in Changzhou, and an average attendance of 8,798 per match in the first two rounds, surpassing the average attendance of the China League [2][5]. - The league's popularity is reflected in ticket prices, with a ticket originally priced at 10 yuan being resold for as much as 500 yuan on second-hand platforms [3]. - The league has generated over 200 million views on Douyin under the hashtag JiangsuCityFootballLeague, indicating widespread online engagement [5]. Group 2: Government Support and Policy Framework - The success of "Su Chao" is attributed to strong support from Jiangsu provincial and municipal governments, with key officials actively participating in events, highlighting the importance placed on the league [8]. - Policies promoting football development and consumer spending have been implemented, including the 2025 Jiangsu Provincial Government Work Report, which emphasizes the need to revitalize football and support city football leagues [8][10]. - The Jiangsu Provincial Sports Bureau has announced plans to enhance event consumption by integrating sports events with tourism and commerce, aiming to convert event attendance into increased consumer spending [9][10]. Group 3: Community and Cultural Impact - The league fosters a low-barrier participation model, connecting cities within Jiangsu and encouraging community involvement, similar to the grassroots success seen in the "Village Super" events [6]. - The league has sparked a wave of creative online content and memes, enhancing its cultural relevance and engagement with the public [6]. - The absence of corruption and the focus on genuine competition have resonated with fans, creating a positive atmosphere around the league [6].