西普尼冲刺港交所：已打造国内最大的金表品牌，2024年营收超4.5亿元

Core Viewpoint - The article discusses the IPO plans of Xipuni Precision Technology Co., Ltd., which aims to list on the Hong Kong Stock Exchange, highlighting its position as a leading manufacturer of gold watches in China and its recent innovations in smart gold watches [2][3]. Group 1: Company Overview - Xipuni was established in 2013 and operates as a designer, manufacturer, and brand owner of precious metal watches, primarily generating revenue through its flagship brand "HIPINE" [2]. - The company has two main watch brands under its OBM business model: the core brand "HIPINE" and the sub-brand "Jinxiong," with over 10,000 SKUs in its product portfolio as of December 31, 2024 [2]. - According to Zhaosheng Consulting, Xipuni is the largest gold watch brand and the largest foot gold watch brand in China, holding market shares of 24.98% and 35.83% respectively [2]. Group 2: Revenue Streams - In addition to its OBM business, Xipuni also generates income as an ODM manufacturer for third-party domestic jewelry brands, developing and producing private label precious metal watches and accessories [3]. - Notable ODM clients include well-known brands such as Laofengxiang and China Jewelry, with a stable supply relationship established [3]. - A limited edition smart watch gift set designed for a leading Chinese liquor brand contributed approximately 6.2 million yuan in revenue in 2024 [3]. Group 3: Product Innovation - Xipuni is recognized as the first company in China to design and manufacture foot gold watches and to apply supermolecular hard gold technology in their production [4]. - The company launched China's first mass-produced foot gold watch in 2014 and introduced a new series of smart gold watches equipped with Huawei's smart chip in 2023, reflecting a growing trend in the market [4]. Group 4: Financial Performance - Xipuni's revenue for the years 2022 to 2024 was 324 million yuan, 445 million yuan, and 457 million yuan respectively, while net profits for the same period were 25 million yuan, 52 million yuan, and 49 million yuan [4]. Group 5: IPO Fund Utilization - The net proceeds from the IPO will primarily be used to enhance production capacity, strengthen research and development capabilities, expand and optimize the sales network, and improve brand influence and recognition [5].