深蓝“广告门”背后，车机大屏成车企营销新手段

Core Viewpoint - The article discusses the ongoing controversy surrounding Deep Blue Automotive's advertising practices on in-car screens, highlighting the company's response to allegations of intrusive advertising and privacy policy changes [1][2]. Group 1: Advertising Practices - Deep Blue Automotive faced backlash from car owners for pushing advertisements on the vehicle's display without consent, which some owners claimed affected their driving experience [2]. - The CEO of Deep Blue Automotive apologized for the incident, stating that the intention was to inform customers about a promotional offer, but acknowledged the mistake and committed to improving communication methods [2][3]. - The trend of using in-car displays for advertising has become common among automakers as competition intensifies, with several brands employing similar strategies to promote new models and offers [3]. Group 2: Regulatory and Privacy Concerns - The rise in complaints about in-car advertising has led to increased scrutiny from regulatory bodies, with new regulations requiring clear disclosure of advertising practices and user consent [4]. - Concerns about personal data privacy have escalated, with consumers worried about potential data collection by automakers for targeted advertising, including sensitive information such as location and in-car activities [4][5]. - A significant number of data breach incidents related to automotive companies have been reported, prompting the industry to implement measures for better privacy protection [5][6].