HCLC(SZ:002344) 新浪财经·2025-06-04 00:54Core Viewpoint - The traditional leather industry in Haining is undergoing significant changes due to the impact of e-commerce, tariff disputes, and a slowdown in consumer spending, necessitating a shift towards online sales and regulatory frameworks [3][7]. Group 1: Industry Transformation - Haining China Leather City is the largest leather market in China, with a total operating area of 3.2 million square meters and over 11,200 operating entities, accounting for 80% of the national leather clothing transaction volume [2]. - Over 60% of new leather garments in China originate from Haining, indicating its pivotal role in the leather fashion industry [3]. - The market is experiencing a slowdown in consumer demand, with a noticeable decline in sales of mid-to-high-end autumn and winter clothing, leading to reduced foot traffic and lower average transaction values [3][7]. Group 2: E-commerce and Live Streaming - The rise of live streaming e-commerce has prompted many Haining merchants to explore new sales channels, with a notable example being a live stream that generated 200 million yuan in sales [6]. - However, the industry faced challenges, such as a failed attempt to sell 120,000 parka jackets, resulting in a significant inventory surplus, highlighting the need for better regulation and contract management in the live streaming space [7]. - Haining Leather City has established a comprehensive e-commerce industrial base, covering 213,000 square meters, to support live streaming, quality control, and logistics, aiming for a total transaction volume exceeding 20 billion yuan in 2024 [8]. Group 3: Design and Innovation - Haining Leather City is enhancing its design capabilities by establishing a design base with an area of 218,000 square meters, housing 200 design firms and over 1,200 professional designers [11]. - The city is actively collaborating with international markets, including Russia and Japan, to promote trade and design exchanges [11]. - A focus on intellectual property rights has led to a significant increase in patent applications, with 9,025 applications filed and 6,968 granted, reflecting a shift towards innovation and brand protection [12].