重生的TA｜霸气的“中国屏”：北美没优势，还得指望我们！

Core Viewpoint - The LED display industry in North America lacks a significant supply chain advantage, with over 60% of the market being dominated by a Chinese company, Shanghai Sansi Electronic Engineering Co., Ltd. The company emphasizes that technological barriers and quality accumulation are the ultimate defenses against trade friction [2][3]. Group 1: Company Overview - Shanghai Sansi Electronic Engineering Co., Ltd. was established in 1993 and specializes in LED displays, LED lighting, smart transportation, smart cities, and system integration solutions, holding over 880 independent intellectual property rights [2]. - The company began its overseas expansion in 2003, exporting products to numerous countries including the USA, Europe, Japan, the Middle East, Southeast Asia, and Africa. By 2011, its LED full-color screens had made their debut in Times Square, New York, covering over 12,000 square meters [2]. Group 2: Market Response to Tariffs - Following the announcement of increased tariffs by the U.S. government in April, many foreign trade companies reacted with caution, but Shanghai Sansi reported stable performance in overseas markets, with production lines operating continuously [2][5]. - The company had anticipated uncertainties and began diversifying its market presence, reducing reliance on the North American market, which previously accounted for about 40% of its overseas revenue [5]. Group 3: Strategic Initiatives - Shanghai Sansi has initiated a "Plan B" by planning overseas factories to implement a "China R&D + local service" model, allowing for better market expansion and customer service in target countries [5]. - The company has adopted a "time difference strategy," signing long-term contracts with established clients in North America and Europe for high-value products, enabling them to produce and stock in advance [8]. Group 4: Product Quality and Market Position - The company maintains that its products have significant technological barriers and added value, which are crucial for sustaining its position in international trade. Their high-end products, such as plant growth lights and LED bulbs, are priced about 30% higher than competitors but still rank among the top in their categories due to superior quality [12]. - The company has achieved a repurchase rate of 26% on Amazon for its products, significantly higher than the average of 10% for similar products, indicating strong customer trust [12]. Group 5: Future Growth Strategy - The company aims for a dual growth strategy, targeting a 20% overall growth in overseas markets while also expanding its domestic market presence [14].