始祖鸟母公司，被资本悄悄抛弃了？

Core Viewpoint - FountainVest's decision to sell half of its stake in Amer Sports for approximately $1.3 billion (around 935 million RMB) highlights the lucrative returns from investments in the consumer sector, particularly in high-end sports brands like Arc'teryx and Salomon, which have gained popularity among middle-class consumers [1][3]. Group 1: Investment and Financial Performance - FountainVest acquired a stake in Amer Sports in 2018 for about 77 billion RMB, and the recent sale allows them to recover their investment and achieve significant profits [3][10]. - Amer Sports reported a revenue of $5.183 billion in 2024, with Arc'teryx contributing over $2 billion, marking it as a key asset for the company [7][8]. - The company experienced a compound annual growth rate of 20.4% from 2020 to 2022, indicating strong recovery and growth post-pandemic [8]. Group 2: Company History and Transformation - Amer Sports, originally founded as a tobacco company in 1950, transitioned to the sports goods industry through a series of acquisitions, including brands like Wilson and Atomic [5][6]. - The major turning point for Amer Sports occurred in 2018 when it was acquired by a consortium led by Anta Sports for €4.6 billion (approximately 360 billion RMB), marking the largest outbound acquisition by Chinese capital that year [7][8]. Group 3: Market Trends and Future Prospects - The recent surge in outdoor and leisure sports has significantly boosted Amer Sports' market position, with the brand Arc'teryx becoming a sought-after item in the outdoor sports market [8][10]. - Following a successful IPO in 2024, Amer Sports' market capitalization reached $6.492 billion (approximately 46.6 billion RMB), and its stock price has seen substantial growth since its listing [8][9]. - The consumer investment landscape is becoming increasingly competitive, with private equity firms like FountainVest actively seeking new opportunities in the sector, supported by the capital raised from their recent stake sale [11][12].