抖音爆火的“0公里二手车”，正在冲击新车市场

Core Viewpoint - The article discusses the phenomenon of "0-kilometer used cars" in the automotive industry, highlighting the confusion and controversy surrounding this practice, which involves new cars being sold as used cars shortly after registration, creating a chaotic market environment [1][31]. Group 1: Industry Dynamics - The term "0-kilometer used cars" refers to vehicles that are registered but quickly returned to dealers, creating a misleading perception of being used while they are essentially new [1][21]. - A recent closed-door meeting convened by the Ministry of Commerce included car manufacturers, industry associations, and even platforms like Douyin, indicating the widespread concern over this issue [3][29]. - The practice has led to a significant backlash from dealers, with many expressing their grievances publicly, suggesting a divide between regulatory scrutiny and market practices [4][16]. Group 2: Market Implications - The article notes that the availability of "0-kilometer used cars" is partly driven by manufacturers wanting to boost sales figures and clear out inventory, which can distort the traditional pricing structure in the automotive market [21][24]. - The phenomenon has also been fueled by high consumer subsidies for electric vehicle replacements, leading to a surge in demand for these vehicles, which dealers exploit for profit [24][26]. - The article highlights that some vehicles are being exported as "0-kilometer used cars," where they can fetch higher prices abroad, further complicating the domestic market dynamics [28][29]. Group 3: Consumer Considerations - Consumers are cautioned about the potential risks associated with purchasing "0-kilometer used cars," particularly regarding warranty issues and the possibility of hidden debts tied to these vehicles [30][31]. - The article emphasizes the need for consumers to be vigilant and compare configurations, as some "0-kilometer used cars" may have reduced features compared to new models [30][31]. - Overall, the surge in "0-kilometer used cars" reflects deeper structural issues within the automotive industry, raising questions about the necessity and methods of regulation [31].