52TOYS母公司冲击港股，能否复制泡泡玛特神话？

Core Viewpoint - The article discusses the competitive landscape of the IP toy industry in China, focusing on the company Lezi Tiancheng (乐自天成) and its potential IPO amidst a rapidly growing market dominated by Bubble Mart and Blok. The company faces challenges in achieving profitability and creating blockbuster original IPs, which are crucial for its growth and market positioning [1][3][5]. Group 1: Company Overview - Lezi Tiancheng is the third-largest IP toy company in China, with a market share of 1.2%, trailing behind Bubble Mart and Blok, which hold 11.5% and 5.7% market shares respectively [3]. - The company was founded in 2015 and has since developed a significant portfolio of IPs, including both licensed and original creations, with 35 original IPs by the end of 2024 [2][3]. Group 2: Financial Performance - Lezi Tiancheng's revenue from 2022 to 2024 shows a gradual increase, with figures of 4.63 billion, 4.82 billion, and 6.30 billion yuan respectively, but it has not yet achieved profitability, with net losses expanding from 1.7 million to 122 million yuan over the same period [3][5]. - The company relies heavily on licensed IPs for revenue, with licensed IP revenue increasing from 2.33 billion yuan in 2022 to 4.06 billion yuan in 2024, while revenue from original IPs has stagnated [5]. Group 3: Market Strategy and Growth Potential - Lezi Tiancheng has seen significant growth in its overseas market, with revenue increasing from 35.4 million yuan in 2022 to 147 million yuan in 2024, representing a compound annual growth rate of over 100% [6]. - The company plans to allocate 25% of its IPO proceeds to expand its direct sales channels overseas, targeting markets in Southeast Asia, Hong Kong, Taiwan, Japan, and the United States [6][7]. - The management believes in its ability to compete in the global market, citing a threefold increase in GMV in Japan and a fourfold increase in Thailand in 2024 [7].