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“金包银”火了,能放心买吗?
新华网财经·2025-06-04 03:19

Group 1 - The popularity of "gold-plated silver" jewelry has surged, with many stores in key markets like Shenzhen offering these products at significantly lower prices than solid gold items [3][4] - "Gold-plated silver" refers to silver jewelry that is coated with a thin layer of gold, making it visually similar to solid gold, but the term itself does not align with authoritative definitions of gold plating [4][5] - The market for "gold-plated silver" has seen a substantial increase in demand, as evidenced by a rise in testing requests from industry professionals [4][5] Group 2 - There are significant risks associated with "gold-plated silver" products, including misleading claims about gold content and quality, with many items failing to meet advertised specifications [8][9] - A study revealed that out of 17 samples tested, 14 had actual gold content lower than claimed, with one item showing a discrepancy of 0.77 grams [9][10] - Consumers face challenges in verifying the authenticity of these products due to limited access to reliable testing services, making it difficult to pursue claims for defective items [10][11] Group 3 - Regulatory bodies in regions like Shenzhen and Guangzhou have begun to take action to standardize the labeling and marketing of "gold-plated silver" products, mandating that they be referred to as "gold-plated silver" instead [14][15] - There is a call for clearer production standards and increased oversight to protect consumers from misleading practices in the jewelry market [14][15] - Consumers are advised to be vigilant when purchasing "gold-plated silver" items, especially from newer online stores with low credibility [15][16]