商业洞察·2025-06-04 09:25Core Viewpoint - The domestic "Viagra" (Sildenafil Citrate) market is facing unprecedented challenges due to intensified competition, changing consumer perceptions, and societal trends, leading to significant declines in sales and profits for major companies in the sector [2][15]. Group 1: Sales Performance - The sales of Sildenafil Citrate, once a leading product, have drastically declined, with major companies like Baiyunshan reporting a 50% increase in inventory, reaching 24.2 million tablets, equivalent to over a quarter's worth of sales [4][6]. - Baiyunshan's revenue decreased by 427 million yuan, a 2.06% year-on-year decline, while net profit also fell, contrasting with a 6.09% growth in the previous year [6]. - Other companies, such as Kelun Pharmaceutical and Tainkang, also reported significant revenue drops of 29.42% and 32.45%, respectively, with inventory surging by 25.41% [6][14]. Group 2: Market Dynamics - The decline in sales is attributed to a surge in competing products, with 91 different formulations of Sildenafil approved for sale in China, leading to a highly competitive market environment [8][9]. - The entry of numerous pharmaceutical companies has intensified price wars, with products like Qilu Pharmaceutical's "Qianwei" being sold at prices significantly lower than original brands, further eroding market share for established products like Jin Ge [10][12]. - The changing health consciousness among consumers is reshaping the market, with alternatives like Tadalafil and Avanafil gaining traction due to their longer-lasting effects and better safety profiles [14]. Group 3: Societal Trends - A decline in sexual activity among younger generations, with only 50% of those born after 1995 reporting weekly sexual activity, is impacting the demand for erectile dysfunction medications [14][15]. - The pharmaceutical industry is transitioning from a "patent protection period" to a "fully competitive era," where traditional market advantages are being challenged by rapid technological advancements and evolving consumer preferences [15].