DOJJ(SZ:002798) 21世纪经济报道·2025-06-04 14:00Core Viewpoint - The article discusses the potential change in control of Diou Home (002798.SZ), a leading company in the bathroom industry, as its major shareholders are planning to reorganize their shareholding structure, which may lead to a change in the company's control [2][4]. Group 1: Company Overview - Diou Home is one of the earliest bathroom manufacturing enterprises in China, having expanded into the ceramic industry through acquisitions. It owns two major brands: "Diwang" sanitary ware and "Oushennu" ceramics, covering a full range of tiles and bathroom products [10]. - The company has six production bases located in Chengdu, Chongqing, Foshan, Guangxi, and Jingdezhen [10]. Group 2: Financial Performance - Diou Home has reported continuous losses for three consecutive years, with total losses amounting to 2.7 billion yuan. Its total assets have decreased from 11 billion yuan to approximately 6 billion yuan [4][11]. - The company's revenue has declined from 41.12 billion yuan in 2022 to 27.41 billion yuan in 2024, with net profits of -15.09 billion yuan, -6.58 billion yuan, and -5.69 billion yuan during the same period [11]. - In the first quarter of 2025, the company's revenue continued to decline by 10.16% to 507 million yuan, with a net loss of 44.07 million yuan, which is a slight improvement compared to the previous year [11]. Group 3: Shareholding Changes - The major shareholders, Liu Jin, Chen Wei, and Wu Zhixiong, are planning to reorganize their shareholding structure, which may involve a change in control of the company. They currently hold 7.87%, 7.72%, and 7.62% of the shares, respectively [7][11]. - Zhu Jiang, another shareholder, has increased his stake in Diou Home to over 6.45%, making him the fifth-largest shareholder [7][8]. - The Sichuan Capital Market Rescue Fund, which was introduced in 2022 to help the company, remains the fourth-largest shareholder, holding 21.89 million shares, equivalent to 5.55% of the total shares [11]. Group 4: Market Context - The article highlights the challenges faced by the home furnishing market, particularly due to the sluggish real estate sector and increasing competition among brands [8][10]. - Despite the current difficulties, there are expectations for a rebound in demand for home improvement and smart home products due to government policies aimed at boosting domestic consumption [12].