经济观察报·2025-06-06 13:48Core Viewpoint - The new energy vehicle (NEV) market is experiencing a significant reshuffle, with new forces gaining market share and traditional automakers accelerating their transformation, indicating a deep adjustment period in the industry [3]. Group 1: New Energy Vehicle Sales Data - In May, NEV retail sales in China are expected to reach 980,000 units, a year-on-year increase of 22%, with a penetration rate of approximately 52.9% [2]. - The top new energy vehicle companies by sales in May are as follows: - Leap Motor: 45,000 units, up 148% year-on-year [4] - Li Auto: 41,000 units, up 17% year-on-year [4] - Seres: 37,000 units, up 35% year-on-year [4] - Xpeng Motors: 34,000 units, up 230% year-on-year [4] - Xiaomi Auto: 28,000 units, up 224% year-on-year [4] - NIO: 23,000 units, up 13% year-on-year [4]. Group 2: Market Dynamics and Company Performance - Leap Motor has maintained its leading position for three consecutive months, driven by popular models like the C10 and C11, with the C10 accounting for 30% of total sales [6][7]. - Li Auto's sales were boosted by the launch of the smart refresh version of its L series, with weekly sales exceeding 10,000 units [7]. - Seres' sales growth was supported by the successful launch of the 2025 version of the M9 model, which contributed significantly to its overall sales [7]. - Xpeng Motors' sales recovery is attributed to the introduction of lower-priced models, although it faces increasing pressure from competitors [8]. - NIO is undergoing internal restructuring to enhance brand synergy, aiming for a monthly sales target of 50,000 units by Q4 [9]. Group 3: Traditional Automakers' Performance - BYD remains the leader among traditional automakers, with May sales of 382,000 units, a 15% increase year-on-year, and a cumulative sales figure of 1.763 million units for the first five months, up 39% [12]. - Geely's May sales reached 138,000 units, a 135% increase, with the Galaxy series being the main sales driver [13]. - Changan Automobile sold 95,000 NEVs in May, a 70% increase, with significant contributions from its Changan Yuyuan and Deep Blue brands [14]. - SAIC-GM-Wuling sold 74,000 NEVs in May, primarily focusing on small electric vehicles, with expectations for further growth due to upcoming promotional activities [15]. - Chery's NEV sales in May were 63,000 units, a 48% increase, with a cumulative growth of 112% for the first five months [16]. - GAC Aion's sales declined by 33% in May, indicating challenges in its recovery phase [17]. - Other traditional brands like Extreme Fox and Lantu also reported significant sales growth in May, with Extreme Fox achieving a 200% increase [18].