好博会｜一场跨境“供应链革命”：始于榴莲，绝不止榴莲！

Core Viewpoint - The article discusses how the company Mukjiangshan is revolutionizing the fresh produce supply chain through cross-border direct shipping, particularly focusing on durians, which allows for fresher products to reach consumers faster and at a lower return rate [2][11]. Group 1: Supply Chain Innovation - Mukjiangshan has launched a cross-border direct shipping project for durians, significantly reducing the supply chain time from approximately 15 days to as little as 5 days [3][7]. - The new model allows for the shipment of durians that are 80-85% ripe, ensuring better quality upon arrival compared to the traditional method where fruits are picked at 70-75% ripeness [7]. - The company has implemented a temperature-controlled shipping process, addressing the common issue of temperature fluctuations that can degrade fruit quality during transport [5][8]. Group 2: Market Impact - The direct shipping model has resulted in a drastic reduction in return rates, from an industry average of 10-15% to around 2% [10]. - Mukjiangshan's approach has expanded its market reach to areas previously inaccessible to traditional e-commerce, such as Xinjiang and Inner Mongolia [10]. - Despite an increase in logistics costs by nearly 20 yuan per durian, the overall profitability is expected to improve due to reduced losses and increased sales volume [10]. Group 3: Future Plans - Mukjiangshan plans to expand its cross-border direct shipping model to include other products such as Vietnamese crabs and Chilean cherries [10]. - The choice of Kuaishou as a platform for this initiative is based on its user engagement and lower return rates compared to other platforms, which enhances the project's feasibility [10].