苏超背后的老板们

Core Viewpoint - The article discusses the rise of grassroots football in Jiangsu Province, particularly through the "Su Super" league, which has garnered significant local and national attention, showcasing the unique cultural and economic dynamics of the region [3][27]. Group 1: Overview of the "Su Super" League - The "Su Super" league, initiated in May 2023, features teams from 13 cities in Jiangsu, attracting an average of 15,000 viewers per match, highlighting its popularity [3][4]. - The league emphasizes local pride and rivalry, with teams composed of players who have local ties, fostering a sense of community and competition [4][5]. - The league has become a platform for local businesses to engage with the community, with sponsorships primarily from regional companies [16][17]. Group 2: Development of Football in Jiangsu - The success of the South Tong team is attributed to the local football club, Kedi Yuan, which has a strong youth training program that has produced many talented players [7][8]. - Kedi Yuan operates on a free training model, which is rare in China, and has received support from local government and businesses to sustain its operations [9][12]. - The club has faced financial challenges but has managed to secure local government support and sponsorships to continue its development [13][14]. Group 3: Economic Impact and Future Prospects - The "Su Super" league is projected to generate over 300 million yuan in economic benefits, with each participating city expected to earn over 20 million yuan [30][33]. - The league has increased local tourism and consumption, with a reported 14.63% growth in tourism spending in host cities [30]. - The article suggests that the league's success could lead to the establishment of additional tiers of competition, further engaging more cities and players in Jiangsu [33].