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张雪峰,这下演砸了
商业洞察·2025-06-06 09:33

Core Viewpoint - The article discusses the unique business model and persona of Zhang Xuefeng, who has successfully monetized high school college application consulting while maintaining a strong emotional connection with his audience [2][4][5]. Group 1: Business Model - Zhang Xuefeng's college application services are priced at 12,999 yuan for the "Dream Card" and 18,999 yuan for the "Round Dream Card," which raises questions about affordability for lower-income families [5]. - His business has expanded rapidly, with monthly sales of educational materials exceeding 10,000 units, generating over 20 million yuan in revenue [7]. - Despite high prices, Zhang Xuefeng's services are primarily delivered by his team, as he has been fully booked for personal consultations for the past three years [7][8]. Group 2: Persona and Marketing Strategy - Zhang Xuefeng's persona is considered his core asset, allowing him to maintain a strong brand identity that resonates with his audience [9]. - His recent emotional appeal during a live stream, where he expressed his dedication to helping students, reinforces his image as a sincere advocate for underprivileged students [11][12]. - The narrative of being "suppressed" enhances his persona, making him more relatable and appealing to his audience, regardless of the actual circumstances [13][14]. Group 3: Employment Guidance and Market Analysis - Zhang Xuefeng's guidance on college majors is increasingly scrutinized, as past predictions about job market trends have proven unreliable [18][19]. - The article highlights the difficulty of accurately predicting future employment trends, suggesting that his advice may be more about creating hope than providing concrete guidance [19][20]. - Parents are encouraged to consider the emotional value of the services they purchase, as they often pay for the dream of better employment outcomes rather than guaranteed results [20][21].