电商冲不到，刚需也不缺：理发店为什么还是活不下去？

Core Viewpoint - The article discusses the decline of barbershops in China, attributing it to demographic changes rather than competition from e-commerce or consumer traps [3][5][22]. Demographic Changes - The aging population in China is leading to a decrease in the frequency of haircuts, as older individuals tend to require fewer haircuts [6][9][15]. - The median age in China has been rising, with the average age reaching 38.8 years in 2020, and projections indicate that by the end of 2024, over 22% of the population will be aged 60 and above [11][13]. Industry Dynamics - Despite the declining demand for haircuts, the number of barbershops continues to increase, with 1.2913 million related enterprises registered nationwide [17]. - The influx of new barbershops has led to intense competition, resulting in unethical practices such as aggressive upselling and some shops closing down [20][22]. Consumer Behavior - The article highlights that while the demand for haircuts is decreasing due to demographic factors, the overall interest in personal grooming remains strong, suggesting that there is still potential in the industry if businesses focus on value for money [20][22].