2.9元咖啡坑惨了库迪店员

Core Viewpoint - The surge in orders for Kudi Coffee, driven by aggressive pricing strategies on platforms like JD.com, has led to operational challenges for staff and franchisees, despite the apparent sales success [3][4][5]. Group 1: Sales Performance - Kudi Coffee has seen a significant increase in sales, with daily order volumes reaching up to 700 cups in some locations, and cumulative sales on JD.com surpassing 40 million orders [4][5]. - The price of Kudi's iced Americano has dropped to as low as 1.68 yuan per cup, contributing to the spike in order volume [4][11]. - The average daily order volume for some stores is around 500 cups, with peak days exceeding this figure [6][8]. Group 2: Employee Experience - Employees report overwhelming workloads, with some working continuously for hours without breaks, leading to physical and mental exhaustion [5][14]. - Communication issues arise frequently, as employees must manage interactions between delivery riders and customers, often leading to stressful situations [5][6]. - Despite the increase in order volume, many employees have not seen a corresponding increase in their earnings, with some only receiving minimal bonuses [8][19]. Group 3: Profitability and Costs - The cost of materials for a cup of Kudi coffee is approximately 5-6 yuan, while the selling price on JD.com is around 6.9 yuan, indicating limited profit margins [15][16]. - The average monthly net profit for a Kudi store, based on current sales volumes, is estimated to be around 36,000 yuan, but this does not account for platform subsidies and service fees [18][19]. - The initial investment for opening a Kudi store ranges from 510,000 to 660,000 yuan, with a typical payback period of 1 to 1.5 years [19][20]. Group 4: Competitive Landscape - Kudi Coffee closely follows Luckin Coffee in terms of business model and market strategy, but faces challenges in maintaining profitability and operational efficiency [20][21]. - Luckin Coffee reported a net revenue of 34.4 billion yuan, highlighting the competitive pressure Kudi faces in the coffee market [20]. - Kudi's reliance on franchisees and external subsidies raises concerns about long-term sustainability, especially as promotional support from platforms like JD.com may not last indefinitely [20][21].