PAB(SZ:000001) 第一财经·2025-06-09 13:31Core Viewpoint - The article discusses the innovative deposit attraction strategies employed by banks, particularly focusing on the recent promotional activities by Ping An Bank, which include offering physical gifts to new customers as a means to attract deposits amidst increasing competition and regulatory scrutiny [1][3][11]. Summary by Sections Deposit Attraction Strategies - Banks are diversifying their deposit attraction methods, moving from traditional interest rate competition to offering physical gifts, collaborations with popular IPs, and partnerships with internet platforms [3][4]. - Ping An Bank has launched a promotional campaign where new customers can receive a LABUBU blind box by depositing 50,000 yuan for a minimum of three months [3][4]. Interest Rates and Deposit Trends - The annualized interest rates for deposits at Ping An Bank are relatively competitive, with 1% for 3-month deposits and up to 1.75% for 3-year deposits on larger amounts [4]. - There is a notable trend towards "deposit regularization," with household time deposits growing by 12.62% year-on-year, significantly outpacing demand deposits [7][8]. Cost of Deposit Acquisition - Banks face increasing interest expenses due to the rising costs associated with attracting deposits, leading them to employ promotional strategies to retain customers [7][8]. - The phenomenon of "deposit migration" is becoming more prevalent, with customers moving their funds to higher-yielding financial products, prompting banks to enhance their marketing efforts [8]. Regulatory Environment - Regulatory bodies have reiterated the prohibition of improper deposit attraction methods, including the use of physical gifts, to maintain market stability and fair competition [11][12]. - Recent communications from financial regulators in the Yangtze River Delta have emphasized the need for banks to cease such promotional activities and clean up existing non-compliant products by the end of 2025 [12].