QuestMobile 2025年教育求职行业洞察：一线城市聚集效应明显，中青年群体持续增长，AI潜能隐现……

Core Insights - The education and job-seeking industry is projected to reach 471 million monthly active users by April 2025, reflecting a year-on-year growth of 5.1% driven by rising demand in vocational and quality education sectors, as well as the widespread application of AI technology [3][15][9]. Group 1: User Demographics and Behavior - The 25-40 age group accounts for over 40% of users, with a year-on-year increase of 1.5%, indicating a growing demand for education and job-seeking services among this demographic [4][16]. - Users are increasingly concentrated in first-tier and new first-tier cities, with first-tier cities seeing a year-on-year increase of 1.2% [4][16]. - Education and job-seeking app users exhibit a high willingness to pay for services that enhance their personal development, with online consumption rates significantly higher than the overall user base [18][20]. Group 2: Industry Growth and Trends - The education learning industry has reached 413 million monthly active users, with K12 education demand particularly strong, accounting for 173 million users [5][41]. - The education tools sector is experiencing significant growth, with a year-on-year increase of 17.1%, driven by the integration of AI technology [5][41]. - The job-seeking industry is also expanding, with a scale of 113 million users in April 2025, reflecting a year-on-year growth of 5.5% during peak hiring seasons [9][53]. Group 3: AI Integration and Digital Transformation - The integration of AI into education and job-seeking sectors is accelerating digital transformation, enhancing personalized learning and optimizing recruitment processes [8][12]. - Major recruitment platforms are adopting AI strategies to improve user experience and achieve intelligent matching, marking a shift from traditional recruitment methods [57][59]. - The rapid advancement of generative AI is expected to bring transformative changes to the education sector, with many educational enterprises integrating advanced AI models [34][37].