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颖通集团通过港交所聆讯:在国内代运营爱马仕等品牌香水,年营收超20亿元
IPO早知道·2025-06-10 02:39

Core Viewpoint - Eternal Beauty Holdings Limited (颖通控股有限公司) is positioned as the largest fragrance group in China, excluding brand owners, and the third largest overall in the Chinese fragrance market, with a focus on managing a diverse portfolio of global fragrance and beauty brands [2][4]. Group 1: Company Overview - Eternal Beauty Holdings Limited specializes in managing a wide range of products including perfumes, skincare, cosmetics, personal care items, eyewear, and home fragrances, with a history dating back to 1987 [2]. - The company manages 72 brands, including high-end names like Hermès and Van Cleef & Arpels, with exclusive or sub-licensed rights for 61 of these brands in mainland China, Hong Kong, and Macau [2]. Group 2: Revenue and Financial Performance - The primary revenue source for Eternal Beauty is perfume sales, which accounted for 88.5% of total revenue in FY2022, projected to decrease to 80.9% by FY2024 [3]. - Revenue figures for FY2022 to FY2024 are projected at 1.699 billion, 1.864 billion, and 2.083 billion respectively, with net profits of 173 million, 206 million, and 227 million, reflecting net profit margins of 10.2%, 11.1%, and 10.9% [5]. Group 3: Market Position and Distribution Channels - According to Frost & Sullivan, Eternal Beauty is the only non-brand owner fragrance group among the top five in the Chinese mainland fragrance market as of 2023, with seven of its brands ranking in the top 30 for retail sales [4]. - The company has a comprehensive sales and distribution network across China, including over 100 self-operated offline points of sale (POS) and more than 8,000 POS operated by retail clients, along with five self-operated retail stores in major cities [4]. Group 4: Future Plans and Use of IPO Proceeds - The company plans to use the net proceeds from its IPO to further develop its own brands, acquire or invest in external brands, expand self-operated retail channels, accelerate digital transformation, enhance brand awareness, and cover working capital needs [5].