多地发生骗国补行为！官方紧急提示

Core Viewpoint - The article emphasizes the importance of compliance in e-commerce platforms during the 618 shopping festival, highlighting the need to prevent fraudulent activities such as "big data killing familiarity," false marketing, and subsidy fraud [1][4]. Group 1: Compliance Guidelines - The compliance notice requires e-commerce platforms to ensure fair market competition and to eliminate illegal practices like "big data killing familiarity," false marketing, and order manipulation [1]. - It stresses the establishment of management norms for live marketing, enhancing risk identification models, and monitoring live streaming activities to promptly address illegal behaviors [3]. - The notice also calls for the protection of merchants' rights by promoting fair and transparent platform rules, respecting merchants' autonomy, and improving complaint mechanisms [3]. Group 2: Fraud Prevention - This year's compliance notice particularly focuses on preventing subsidy fraud related to government consumption vouchers, as highlighted by a recent case in Shanghai where a fast-food restaurant operator fraudulently claimed over 130,000 yuan in subsidies [4][7]. - The court ruling in this case emphasized that exploiting government consumption vouchers constitutes a serious legal risk and can lead to criminal charges [7]. - Multiple regions have been actively combating subsidy fraud, as evidenced by the announcement from the Sichuan Provincial Department of Commerce regarding the cancellation of a company's participation in a subsidy program due to fraudulent activities [9][10].