北京御翠园7折售房活动取消 已售出房源退订

Core Viewpoint - The Yu Cui Yuan project has suspended sales following the cancellation of a 30% discount promotion, with plans to transition from pre-sale to actual sale as the project nears delivery [1][6]. Group 1: Project Overview - The Yu Cui Yuan project consists of over 1,200 units, including high-rise residential buildings and row villas, with sizes ranging from 140 to 400 square meters and respective occupancy rates of 79% and 82% [3]. - In July 2023, the project received pre-sale permits for 473 units, with high-rise apartments priced at an average of 98,000 yuan per square meter and row villas at 91,000 yuan per square meter [3]. Group 2: Sales History and Pricing - The project has had three sales openings, with the first at original prices resulting in limited sales, the second in Q4 2024 at a 25% discount, and the third planned for May 2025 [3]. - The third sales opening was particularly notable due to the 30% discount, which aimed to clear inventory before the project's delivery [3]. Group 3: Market Position and Competition - The cancellation of the discount promotion was influenced by complaints from competing projects, as the Yu Cui Yuan's pricing was significantly lower than surrounding new developments, which are priced above 100,000 yuan per square meter [5]. - The project is positioned favorably due to its prime location and comprehensive transportation facilities, although it faces challenges such as outdated design and lower occupancy rates [5]. Group 4: Current Sales Status - Following the cancellation of the discount, the project has paused sales, with plans to resume in September, while current pricing remains aligned with Q4 2024 levels, starting at 10.8 million yuan for the 140 square meter unit [7]. - As of June 10, 2023, 90 high-rise units and 24 row villas had been signed, with average prices of 78,000 yuan and 83,000 yuan per square meter, respectively [8].