薄荷色LABUBU拍出108万天价
第一财经·2025-06-10 12:04

Core Viewpoint - The auction of a unique mint-colored LABUBU by Pop Mart has highlighted the brand's growing prominence, with significant sales figures and market interest indicating a strong investment opportunity in the IP-driven collectibles market [1][6]. Auction Highlights - A mint-colored LABUBU was auctioned for 1.08 million yuan, marking it as the only one of its kind globally [1]. - Another LABUBU in brown sold for 820,000 yuan, with a limited edition of 15 pieces [3]. Company Developments - Beijing Pop Mart Cultural and Creative Co., Ltd. has registered numerous trademarks related to "LABUBU," covering various international classifications including education, entertainment, and apparel [3][4]. - The company has also registered the copyright for the script of the animated series "LABUBU and Friends," indicating expansion into media [4][5]. Market Performance - Since February 2024, Pop Mart's stock price surged from 19.8 HKD to 258 HKD by June 10, 2025, reflecting a cumulative increase of over 10 times, with a current market capitalization of 347.6 billion HKD [6]. - Deutsche Bank and JPMorgan have issued positive reports on the company, with JPMorgan predicting a 152% increase in overseas sales for LABUBU by 2025 [6][7]. Financial Performance - For the year 2024, Pop Mart reported revenue of 13.04 billion yuan, a year-on-year increase of 106.9%, and an adjusted net profit of 3.4 billion yuan, up 185.9% [7]. - Revenue from mainland China reached 7.97 billion yuan, reflecting a growth of 52.3% [7].