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蜜雪冰城一门店或被检控!产品大肠杆菌超标70%
21世纪经济报道·2025-06-10 12:55

Group 1 - The Hong Kong Food and Environmental Hygiene Department reported that a frozen dessert sample from "Mixue Ice City" exceeded legal limits for coliform bacteria and total bacterial count, with coliform levels at 170 per gram and total bacteria at 75,000 per gram, surpassing the legal limits by 70% [1] - The center has instructed the store to cease sales and dispose of the affected products, and has provided food safety education to the staff [1] - The maximum penalty for violating the Frozen Dessert Regulation is a fine of 10,000 HKD and up to three months of imprisonment [1] Group 2 - Two major investment banks, Bank of America and UBS, downgraded the rating of Mixue Ice City, citing overvaluation and unsatisfactory overseas expansion as reasons for limited long-term growth potential [5] - Despite the downgrade, UBS analysts noted that Mixue Ice City's domestic business shows strong growth momentum, projecting a 15% annual store growth rate over the next 3-4 years, aiming for a total of 70,000 stores by 2028 [5] - The stock price of Mixue Group fell by 6.19% as of June 9, with a total market capitalization of 201.4 billion HKD [3] Group 3 - The new consumption sector, which includes Mixue Ice City, has been experiencing significant market interest, with companies like Pop Mart and Old Puh Gold also being highlighted as key players [8] - The new consumption sector is characterized by crowded trading, with potential risks of market manipulation leading to sudden price drops [10] - Pop Mart recently reached a new stock price high of 262 HKD per share, with a market capitalization of 347.6 billion HKD, surpassing the combined market value of Hasbro and Mattel [8]