芯世相·2025-06-12 06:19Core Viewpoint - The article emphasizes the importance of exploring overseas markets for the chip industry, particularly in Europe, as a strategy for industry upgrade and sustained growth amidst intense domestic competition and technological innovation [3]. Group 1: Market Exploration - Since last year, an increasing number of chip professionals have shifted their focus to overseas markets, with "going abroad" becoming a new option for industry growth [3]. - A business investigation activity in Germany is planned from September 4 to September 14, focusing on key cities and major exhibitions to understand the real demands and development directions in the consumer electronics and automotive electronics sectors [3][4]. Group 2: Key Exhibitions - IFA, one of the largest international consumer electronics exhibitions, attracted over 1,800 exhibitors and more than 210,000 visitors from 138 countries in its last edition, with AI being a significant theme [4]. - IAA, one of the top five auto shows globally, had 750 exhibitors from 38 countries and over 500,000 visitors, covering the entire automotive supply chain [4][5]. Group 3: Networking Opportunities - The investigation will include organizing deep-dive salons to facilitate connections among local resources, industry professionals, and participants, enhancing communication and collaboration [6]. - Previous events, such as the automotive and chip exchange cocktail during the last IAA, successfully brought together industry leaders and stakeholders for networking [6]. Group 4: City Visits - The itinerary includes visits to five key German cities: Berlin, Leipzig, Dresden, Stuttgart, and Munich, each representing significant industrial characteristics [7]. - Past business investigations in Germany have provided valuable resources and experiences, allowing for firsthand insights into the local industry atmosphere [7][10]. Group 5: Expert Guidance - The trip will be led by industry experts with extensive experience, ensuring participants gain effective industry information regardless of their prior experience in international trade [12]. - Participants will have the opportunity to build trust and consensus among peers from various sectors during the high-density exchanges throughout the trip [13].