WitsView睿智显示·2025-06-12 09:05Core Viewpoint - TrendForce's latest survey indicates that global smartphone production is expected to reach 289 million units in Q1 2025, a decrease of approximately 3% compared to the same period in 2024, although production performance across brands remains relatively stable [1]. Summary by Sections Overall Market Performance - In China, Q1 sales benefited from policy incentives, leading to a slight growth in sales. However, due to uncertainties in the international landscape, market demand is expected to be suppressed, with production performance across brands projected to remain flat compared to Q1 [2]. Major Brand Performances - Samsung: In Q1, Samsung's smartphone production approached 64 million units, a quarter-on-quarter increase of about 21%, reclaiming the top position globally [5]. - Apple: Apple's production decreased by 40% in Q1, falling to 48 million units, ranking second. The decline is attributed to its products not being included in China's subsidy program and intense competition in the market [7]. - Xiaomi: Xiaomi produced nearly 42 million units in Q1, maintaining its third position. The brand's comprehensive product range and the boost from subsidy policies contributed to its strong performance [8]. - OPPO: OPPO's production was approximately 27 million units in Q1, a decrease of 26% quarter-on-quarter and a 19% decline year-on-year, primarily due to inventory adjustments [9]. - Vivo: Vivo's production totaled 24 million units in Q1, ranking fifth. The brand's sales are mainly driven by the Chinese market, benefiting from subsidy policies [10]. - Transsion: Transsion's production was close to 22 million units in Q1, a decrease of 20%. The brand primarily focuses on emerging markets outside of China and has not benefited from consumer subsidy incentives [11].