XREAL携手谷歌首次公布全新旗舰AR眼镜重要参数，并宣布进军企业级XR市场

Core Viewpoint - XREAL is transitioning from spatial display to spatial computing, moving from consumer-level products to enterprise-level solutions, with the launch of its new flagship AR glasses, Project Aura, in collaboration with Google and Qualcomm [2][8]. Group 1: Product Features - Project Aura is the first AR glasses natively supporting the Android XR platform, featuring significant advancements in AI capabilities, computational architecture, and user interaction experience [2]. - The device utilizes a dual-chip architecture, incorporating Qualcomm's Snapdragon chip and XREAL's self-developed X1S spatial computing chip, which enhances computational efficiency, AI collaboration, and sensor integration [4]. - Aura boasts a 70° ultra-wide field of view (FOV), the largest for consumer-grade AR glasses, while reducing lens volume by 44% to improve user comfort [4]. - The device supports native 6DOF spatial tracking, gesture interaction, and environmental awareness, providing an immersive experience for developers and users [4]. Group 2: Market Position and Strategy - XREAL has sold over 600,000 AR glasses in the past eight years, maintaining the top position in global AR shipments for five consecutive years [7]. - According to IDC data, XREAL is expected to retain the leading market share in the global AR and optical see-through (OST) market throughout 2024 and into the first quarter of 2025 [7]. - The company is entering the enterprise-level XR market, marking a significant expansion in its commercial landscape and a comprehensive upgrade of its service system in the spatial computing era [7][8].