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张雪峰“撤回一个停播”,高考志愿填报该不该报班?
21世纪经济报道·2025-06-13 09:07

Core Viewpoint - The article discusses the booming industry of college entrance examination (Gaokao) application consulting services, highlighting the various pricing tiers and the controversies surrounding the quality and necessity of these services [2][10]. Industry Overview - The Gaokao application consulting industry has seen a surge in demand, particularly during the peak period of application filling from late June to early July, coinciding with the announcement of popular online educator Zhang Xuefeng's live streaming sessions [2][5]. - The industry offers a wide range of services, from basic information consultations priced at a few hundred yuan to comprehensive packages costing up to 20,000 yuan [2][5][6]. Pricing Structure - Various service providers offer different pricing models, with individual consultants charging around 3,000 yuan for personalized services, while larger institutions may charge between 7,000 to 20,000 yuan depending on the level of detail and support provided [5][6][8]. - The potential market size for this industry is estimated to exceed 10 billion yuan, assuming 3% of the 13.35 million students seek these services at an average cost of 3,000 yuan per order [5]. Service Quality and Controversies - The industry faces criticism regarding the high fees and the effectiveness of the services, with concerns about information asymmetry and the adequacy of post-service support [10][11]. - Some parents express satisfaction with the services, citing a lack of expertise in navigating the complex application process, while others question the value of the high costs involved [11][12]. Recommendations for Applicants - Experts suggest that families should focus on understanding their child's interests and abilities rather than relying solely on popular figures or high-cost services [3][13]. - It is emphasized that students and parents should conduct thorough research through official channels to make informed decisions about schools and majors [3][11].