资本游戏还是两方对垒？护肤品牌绽美娅卷进隔空骂战的隐秘角落

Core Viewpoint - The ongoing disputes in the beauty industry reflect marketing strategies and tactics, with conflicts becoming a means to generate traffic, ultimately harming consumers who struggle to discern product authenticity [1][4]. Group 1: Dispute Overview - The conflict began when Aierfu criticized Zhenmeiya for allegedly misleading claims regarding the development of artificial skin technology, which Aierfu claims infringes on its patented technology [2][4]. - Zhenmeiya responded by asserting that it developed its own technology unrelated to Aierfu's patents, claiming that Aierfu's patent had expired and thus entered the public domain [3][9]. Group 2: Patent and Technology Details - Aierfu holds a patent for "tissue-engineered skin," which was reported to have expired in October 2021, while Zhenmeiya claims its technology is based on a different patent for a 3D epidermal model used in skincare product testing [7][9]. - The core of the dispute revolves around the interpretation of patent rights and the distinction between patent inventors and patent holders, with both companies asserting their respective claims [7][12]. Group 3: Industry Implications - The frequent conflicts in the beauty industry indicate a lack of transparency and standards, leading to confusion among consumers regarding product claims and authenticity [21][22]. - Experts suggest that the industry needs to establish clearer standards and verification mechanisms to help consumers make informed decisions about beauty products [22].