助力白酒申遗！珍酒李渡即将官宣“申遗大使”

Core Viewpoint - The initiative of "申遗" (application for heritage status) by Zhenjiu Lidu aims to enhance the cultural significance and historical depth of Chinese liquor, transforming products into cultural symbols and creating a differentiated competitive advantage for high-quality development [1][9]. Group 1: Cultural Heritage and Value - Chinese liquor culture is a treasure of Huaxia civilization, embodying the essence of traditional culture, including both tangible cultural heritage like ancient brewing workshops and intangible cultural heritage such as traditional brewing techniques and customs [2]. - Zhenjiu Lidu's push for "申遗" represents a deep exploration of this cultural value, seeking authoritative recognition for more liquor cultural heritage, thus promoting the innovation and development of liquor culture [3]. Group 2: Company Background and Heritage Resources - As the first liquor stock in Hong Kong and the second in China's sauce-flavored liquor sector, Zhenjiu Lidu comprises three liquor enterprises and four major brands, leveraging a multi-brand, multi-category, and multi-regional advantage [5]. - The company possesses rich cultural heritage resources, including the nationally protected cultural unit, the Li Du Yuan Dynasty liquor workshop site, and the Guizhou provincial intangible cultural heritage of Zhenjiu brewing techniques [5]. Group 3: Global Context and Initiatives - Currently, there are 21 liquor projects listed as world cultural heritage and 10 as intangible cultural heritage globally, but no Chinese liquor culture has been included in these lists [6]. - In April 2023, Zhenjiu Lidu, along with other major brands, applied to UNESCO for inclusion in the world cultural heritage list, aiming to fill the gap of Chinese liquor in global heritage recognition [7]. Group 4: Marketing and Youth Engagement - The upcoming announcement of the "申遗 ambassador," a young actor and attitude singer, is expected to bridge communication gaps and attract more young consumers amid the rising trend of national cultural consumption [8].