Core Viewpoint - The BICES 2025 exhibition is set to take place from September 23 to 26, 2025, in Beijing, showcasing advancements in the engineering machinery, construction machinery, and mining machinery industries, with a focus on high-end, intelligent, and green technologies [2][22]. Group 1: Exhibition Preparation - The exhibition has exceeded expectations in terms of exhibitor registration, with total exhibition area expected to surpass 150,000 square meters and a 10% increase in the number of exhibitors compared to the previous year [4][6]. - The exhibition will feature four main thematic pavilions focusing on green development, major equipment, high-end supporting and foundational engineering, and intelligent industrial internet [5][6]. - Notable exhibitors include major companies such as SANY Heavy Industry, XCMG, and Caterpillar (China), indicating a strong representation from industry leaders [8][6]. Group 2: International Audience Engagement - The organizers aim to attract 10,000 international professional visitors, with extensive promotional efforts underway, including partnerships with over 20 international industry media [10][11]. - Targeted invitations are being sent to key markets, including countries along the Belt and Road Initiative, to enhance international participation [12][13]. Group 3: Concurrent Events - Over 100 high-quality concurrent events are planned, including forums and conferences focused on various aspects of the engineering machinery industry, such as international market cooperation and green development [19][20]. - The exhibition will also feature product launches and marketing activities organized by exhibitors, enhancing the overall value of participation [20][21]. Group 4: Marketing and Promotion - A multi-faceted marketing strategy is being implemented, leveraging domestic and international media to increase visibility and reach potential attendees [24][29]. - The promotional efforts include collaborations with international media and the development of multilingual promotional materials to ensure broad coverage [29][30]. Group 5: Service Enhancements - The exhibition organizers have committed to improving operational services, including optimizing entry points, extending exhibition hours, and enhancing catering options [33][34]. - A focus on providing a seamless experience for exhibitors and attendees is emphasized, with plans for improved logistics and support services [40][41].
吴培国:《BICES 2025筹备工作进展顺利 将如期盛大呈献》
工程机械杂志·2025-06-14 07:11