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“苏超”火爆出圈,“粤超”、“川超”接踵而至,透露哪些信号?一文详解(附公司)
财联社·2025-06-14 13:55

Group 1 - The core viewpoint of the article highlights the significant growth and potential of the sports industry in China, driven by increasing participation and strong policy support [3][4][5] - The "Su Super" football league has attracted over 180,000 fans since its opening on May 10, leading to a substantial increase in tourism consumption in host cities [1] - The sports industry in China has expanded from 2.9 trillion yuan in 2019 to 3.7 trillion yuan in 2023, with a compound annual growth rate (CAGR) of approximately 5.7% [2] Group 2 - The Chinese football market is projected to reach a global market size of $55.97 billion by 2024 and $70.29 billion by 2030, indicating a robust growth trajectory [3] - The "National Fitness Plan (2021-2025)" aims to increase the proportion of people regularly participating in sports to 38.5% by 2025, contributing to a projected total sports industry scale of 5 trillion yuan [4] - Young people's fitness habits are primarily driven by weight control (40.3%), metabolism improvement (39.3%), and stress relief (29.2%), with an average of 3.3 workouts per week [5] Group 3 - The domestic sports equipment market is characterized by a preference for practical fitness solutions, with over 74% of young consumers opting for "alternative" brands rather than premium ones [6] - The sports nutrition market is experiencing accelerated growth, with the functional beverage market projected to grow at a CAGR of 8.3% from 2019 to 2024, with sports drinks holding a 33% market share [7][8] - The outdoor sports apparel market is transitioning from niche to mainstream, with the market size increasing from 53.9 billion yuan in 2019 to 102.7 billion yuan by 2024, reflecting a CAGR of 13.8% [9]