变相加息？助贷新玩法，遭大量投诉！

Core Viewpoint - The article discusses the emergence of a new lending model called "24%+ equity" in response to regulatory changes that lower annual interest rates from 36% to 24% for lending institutions. This model allows platforms to bundle additional services or memberships to circumvent interest rate limits, raising concerns about compliance and consumer complaints [1][4][17]. Group 1: Regulatory Changes - The new lending regulations, effective from October 1, require commercial banks to clarify service fees and include them in the total financing cost, effectively capping interest rates at 24% [4][17]. - Many lending institutions have begun transitioning to comply with these new regulations, with significant changes noted since May [4][5]. Group 2: Emergence of "24%+" Model - The "24%+" model has two main forms: small equity products, which charge monthly fees for limited services, and large equity products, where fees are tied to loan amounts and can exceed 1,000 yuan in a single charge [5][9]. - The small equity products offer various financial and lifestyle services for a monthly fee, while large equity products charge higher fees based on the loan amount, often without explicit consent from borrowers [6][9]. Group 3: Profitability and Business Dynamics - Platforms can profit from financial equity products and by purchasing third-party services at a discount, allowing them to sell at a higher price [11][12]. - The rise of third-party equity suppliers has created a competitive market, with these suppliers acting as intermediaries between lending platforms and service providers [13][15]. Group 4: Consumer Complaints and Compliance Issues - The "24%+ equity" model has led to a surge in consumer complaints, particularly regarding unauthorized charges and complicated refund processes, with over 5,000 complaints reported [17][18]. - Regulatory scrutiny is increasing, with past guidelines prohibiting disguised high-interest loans under the guise of service fees, raising questions about the sustainability of the new model [17][18]. Group 5: Future Outlook - The ability to address consumer complaints effectively will be crucial for the long-term viability of the "24%+ equity" model within regulatory frameworks [18]. - Industry experts suggest that merely relying on technology to navigate regulations is insufficient; a genuine commitment to transparency and customer consent is essential for sustainable growth [18].