“存钱送LABUBU”喊停后，银行开始花式收服务费了？

Core Viewpoint - The article discusses the challenges faced by banks in a low-interest-rate environment, highlighting innovative marketing strategies and new service fees as responses to declining net interest margins and competition for deposits [1][25][39]. Group 1: Bank Marketing Strategies - Banks are increasingly using promotional activities, such as offering blind boxes for deposits, to attract customers amid declining interest rates [1][32]. - The phenomenon of "carbon accounts" in Wuhan, where citizens can use carbon reduction credits to offset loan interest, is presented as a marketing innovation, although it is revealed to be more of a promotional gimmick than a substantial benefit [8][10][13]. - The competition among banks has led to aggressive marketing tactics, including price wars on consumer loans, which can pose risks to financial stability [17][29]. Group 2: Service Fees and Charges - Many small and medium-sized banks have introduced new service fees as a response to the pressure on traditional income sources, reflecting a shift in their revenue models [35][39]. - A table outlines various service fees being charged by banks, indicating a trend towards increased fees for services that were previously free [36]. - The article suggests that the introduction of service fees may become more common as banks adapt to a low-interest-rate environment [39]. Group 3: Industry Trends and Challenges - The banking industry is experiencing a transition to a low-interest-rate, zero-interest-rate, or even negative-interest-rate environment, which is unprecedented in China [39]. - The article compares the current state of Chinese banks to those in developed economies that have navigated similar challenges by increasing service fees and diversifying revenue streams [40][42]. - The need for banks to innovate and adapt their business models is emphasized, as traditional methods of generating income become less viable [39][43].