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泡泡玛特公告:紧急停售!
新华网财经·2025-06-15 01:15

Core Viewpoint - The LABUBU brand has gained immense popularity globally, with celebrities like David Beckham and Rihanna showcasing their purchases on social media, leading to a buying frenzy both online and offline [1] Group 1: Sales and Demand - In South Korea, the offline sales of LABUBU plush dolls and keychains have been temporarily suspended due to safety concerns arising from overwhelming demand, which has led to chaotic scenes including overnight queues and altercations [2][4] - The demand for LABUBU products has been so high that incidents of fighting have occurred in stores, particularly noted at the Westfield Stratford shopping center in London [6][7] - The LABUBU brand, which has been around for ten years, saw its revenue from the THE MONSTERS series increase dramatically from 263 million yuan in 2022 to over 3 billion yuan in 2024, marking a year-on-year growth of 726.6% [17] Group 2: Product Launch and Pricing - The recent surge in popularity began with the launch of the LABUBU 3.0 series on April 24, which quickly became a phenomenon, leading to long queues in stores and rapid sell-outs online [17][18] - The price of LABUBU blind boxes has increased significantly, with one box rising from 99 yuan to 349 yuan, and rare collaborative items seeing prices soar from 599 yuan to 27,999 yuan, reflecting a premium of approximately 47 times [18] - The market response has positively impacted the stock price of the parent company, POP MART, which has seen its market capitalization exceed 360 billion HKD, elevating its founder Wang Ning to the status of the richest person in Henan according to Forbes [18]