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从球场卷到天上!赞助商挤破头!苏超这波操作让中超都懵了?
第一财经·2025-06-15 13:28

Core Viewpoint - The Jiangsu Province Urban Football League ("Su Super") is gaining significant popularity and economic impact, with various cities leveraging the event for tourism and local business growth [1][19]. Group 1: Event Highlights - The fourth round of "Su Super" has seen innovative promotional activities, including a drone show in Nanjing with over 1,000 drones showcasing the event [3][4]. - The match between Yangzhou and Taizhou attracted nearly 20,000 spectators, with aerial displays from five light aircraft adding to the excitement [4][6]. - Celebrities and sports figures, such as David Beckham and renowned sports commentator Han Qiaosheng, have participated in promoting the league, enhancing its visibility [11][12]. Group 2: Sponsorship and Economic Impact - The number of sponsors for "Su Super" has increased from 6 to 20, with sponsorship fees rising to 3 million, indicating high demand for sponsorship opportunities [15][17]. - Major brands like JD.com and Yili have joined as official sponsors, alongside other notable companies, reflecting the league's growing commercial appeal [16]. - The league is projected to generate over 300 million in comprehensive economic benefits throughout the season, driven by increased tourism and local promotions [19]. Group 3: Local Economic Initiatives - Cities are actively promoting local tourism during the league, with initiatives such as free access to 44 attractions in Wuxi and special discounts in local businesses [18]. - Events like the "Lobster Feast" in Huai'an are expected to attract significant visitor numbers, with projections of selling 100 tons of lobsters over three days [18]. - The Jiangsu Provincial Department of Culture and Tourism has launched over 1,800 cultural and tourism activities to coincide with the league, aiming to boost local economies [19].